Reading the Label

The design of the Carbon Reduction Label reflects the result of our extensive research with consumers, which has shown a positive desire for the label and a comprehension of its various elements.

The label is designed to let businesses communicate to their consumers:

• That they have made a commitment to reduce their product's carbon footprint.
• How their product's carbon footprint compares with other products within the same category.
• How consumers can reduce their own carbon footprint by preparing, using, washing or disposing of the product in the most efficient way.

The five core elements include:

• The footprint.
• The carbon footprint measurement.
• An endorsement by the Carbon Trust.
• A commitment by the producer to reduce emissions – or lose accreditation.
• The Carbon-Label.com web address so consumers can find out more information.

Optional elements include:

• An educational element explaining how the footprint is created. This could explain whether the measurement includes GHG emissions associated with food preparation or the washing of a garment, for instance.
• Product comparison information between different items produced by the same company and within the same category.
• Customer action tips on appropriate products, empowering consumers by showing them how they can reduce emissions when using, preparing or washing the product, for instance.

These may be included either on-pack or on supporting sales material.