Communication

The Carbon Trust Footprinting Company (CTFC) can help you to communicate your product carbon footprint in the way that best suits your business, and in accordance with the Code of Good Practice. Whether it is on-pack, online or other channels, companies can be creative in how they communicate the information to customers, leveraging the authority and credibility of the Carbon Trust and Carbon Reduction Label to the full.

Advantages of displaying the Carbon Reduction Label include:

• Differentiating your product or service to consumers and/or business customers.
• Pre-empting growing consumer interest in understanding the carbon footprints of the things they buy.
• Helping consumers to compare between different products and services and helping them use and dispose of them in a lower-carbon way.
• Enhancing your brand and corporate reputation by leveraging the authority and credibility of the Carbon Trust, together with your reduction commitment.
• Driving carbon reduction and finding cost savings across your organisation and supply chain through your public reduction commitment.
• Engaging with your own employees to drive carbon reductions and increase staff loyalty.
• Helping to create a critical mass of companies and consumers to drive significant carbon reductions nationally and worldwide.

Labelling opportunities for products and services

The CTFC will work with you to help you find the best ways to use your Label, from a small area of your website to full on-pack labelling.

Displaying the Label on-pack is one of the most powerful ways to deliver the benefits of the Carbon Reduction Label for a product as it provides a point of difference in the marketplace. If on-pack labelling does not meet your business needs, the value of the Label for both products and services can be maximised by displaying it in a wide variety of other media, including:

• Point of Sale material
• Websites belonging to the product manufacturer or service provider
• Online product catalogues and directories
• Advertising, mailpacks, product brochures, catalogues, business cards, local directories and other sales materials
• Product manuals – where carbon-reducing usage advice can be explained.

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